An original logo design brief with three distinct concepts

Actual tested output. The notes used for this result are an example, not a real event. This box is not copied. Replace the notes above with your own before you paste the prompt.

Supplied requirements
- Brand name, exact: Willow Cycle Repair
- What it is: a cycle repair shop
- Audience: local adult commuters
- Values: practical, welcoming, dependable
- Uses: shop sign, receipts, small social avatar
- Palette preference: dark green and warm cream
- Avoid: bicycle clip-art and overly intricate detail
- Directions requested: a typographic wordmark, an abstract symbol with the wordmark, and a simple monogram

No slogan was requested, so none is added. These concepts are original directions, not versions of a named bicycle brand. No font is assumed to be licensed. No trademark search has been done. Nothing here is a finished vector file.

Proposed choices are marked as proposals. They are not extra requirements.

1. Typographic wordmark
Idea: the name is the logo. "Willow" is the large line. "Cycle Repair" is a smaller second line in the same family. Practical and dependable come from plain, sturdy letters. Welcoming comes from open spacing and the cream ground, not from decoration.
Silhouette: a wide two-line block. No icon.
Palette proposal: dark green letters on warm cream. Only those two.
Typography proposal: medium weight, high x-height, not a script, not a thin display face. Do not add leaf-shaped terminals. The designer should choose a family with a licence they actually hold. I am not naming one.
Where it fails: the full name is long. It will fail as a tiny avatar if every word is forced in. It also fails if the green and cream are too close in tone for a sunlit sign. Contrast has not been measured.
Legibility: in black and white, use black or dark grey on white and keep the same weights. For the avatar, crop to "Willow" or switch to the monogram; do not shrink the full name until it blurs. For the sign, the full name can work if the letters stay bold. The viewing distance was not supplied, so test the real sign size.

2. Abstract symbol with wordmark
Idea: a single rounded arch, like an open shelter, in one stroke weight. It is not a bike, a wheel, or a leaf. The arch is the welcoming part. The stable, closed outer shape is the dependable part. The wordmark "Willow Cycle Repair" stays beside it on the sign and below it on a receipt.
Silhouette: a compact mark with one clear opening, plus the two-line name. Horizontal on the sign, stacked on the receipt.
Palette proposal: dark green mark and type on warm cream. For the avatar only, cream mark on a dark green square is a proposed reverse, not a new colour.
Typography proposal: same sturdy characteristics as the wordmark direction, so the symbol does not have to carry the name.
Where it fails: twigs, spokes, or a hidden bicycle turn it into the clip-art you ruled out. If the strokes are thin, the opening closes at avatar size and on a receipt. If the arch is used with no name on the shop sign, people will not know the business.
Legibility: black and white must still show the opening, so the stroke stays thick. Test the symbol alone at a small avatar size. On the sign, use symbol plus the full name "Willow Cycle Repair".

3. Simple monogram
Idea: one letter, W, for Willow. A WC monogram is a proposal to reject, because those two letters are easily misread. The full name stays on the sign and the receipt. The W is for the avatar and as a small receipt mark beside the name.
Silhouette: a bold W in a square or a circle. One weight. No scene inside the letter.
Palette proposal: dark green W on warm cream, or the reverse for the avatar.
Typography proposal: draw the W from the same licensed family characteristics: even stroke, open counters, not a crest and not a leafy letter.
Where it fails: WC will be misread. A leafy or interlocked W becomes intricate and will clog at small size. A W alone on the shop sign does not say Willow Cycle Repair.
Legibility: black and white works if the W is bold. This is the strongest of the three for a small avatar. The sign still needs the full name in the wordmark. The receipt can use a small W plus the name, not the W alone.

Designer handoff
Build three lockups, not a final brand claim: sign (full name, horizontal), receipt (small), and avatar (symbol or W, tested small). Each in two colours, dark green and warm cream, and in black and white. Do not deliver bicycle clip-art. Do not add a slogan. Confirm the font licence before outlines are expanded. Leave trademark clearance to a search you commission separately.

Decisions to confirm
- Which of the three directions to develop
- W only, and not WC
- Cream background or green background for the avatar
- The real sign size and the avatar pixel size
- Who buys the font licence
- That no slogan will be added later without asking